About us

This 2019 will mark the 20 years’ landmark as wine world professionals. The wines, the vineyards and the grape growers, who give us the lifeblood…

20 years from the first selection of wines in blind tastings. Visits to Casas de Haro, looking for the purest Tempranillos or traveling to Bullas, in search of the elegant Mountain Monastrell’s. The first tastings, wine shows and meetings with importers, discovering Austin, Sao Paulo or Hong Kong..

20 years full of experiences, some disappointments – from which we learn – but above all, many great times finding new friends and developing a working ethics that equally values business and friendship.

Theses solid relationships allow us to establish successful collaboration formulas with our partners aiming to the very long term.

20 years might not be a lot, because we realize how much we still need to learn, to accomplish, new projects, new wineries or new partners and markets.

At the same time, 20 years provide a lot of experience. Becoming founders of new Appellations of Origin, tasting with the most relevant wine critics or taking part in tasting panels in several countries. We provide consulting in international wineries and develop wine distribution channels in more than 30 countries. We train sommeliers and sales forces in Spanish wines in most markets.

Long enough a time to also lost some of our friends whom we ejoyed great times and brought us a lot of experiences, such Julian, Foro or John…

Like the famous song :  “sentir, que es un soplo la vida, que 20 años no es nada…”  “Feel, because life is a blow, 20 years is  nothing…”


After so many years explaining that the first we look in a new project are unique, exceptional vineyards… now, my conclusion is that as Xabier says, the first we need is the quality of the person behind the project. It is absolutely necessary to count with a reliable person for a long term project. We develop trusting relationship to overcome all the future challenges.

The vineyard is just the expression of the viticultor, his interaction with the soil, climate, techniques and the gift we bring to the end consumer. Wherever the vineyard is located the key is to be loyal to the origin, look for the simplicity that makes the wine great and erase cultural differences.

We live in Spain, the country with the largest amount of vineyards in the world. A country with an amazing variety of grapes, clones climates.. Our goal is to bring value to that wealth and help survive the indigenous clones, otherwise at risk of disappearing to more productive clones.

We manage the export department in most of the wineries that we work with. We develop projects from scratch. Start at the vineyard, follow the winemaking processes, continue with the marketing: packaging, branding, communication and distribution. We look for social sustainability as well as a healthy finance.  In some cases, when the winery already has its own distribution channels, we develop our own project.

In 2019, we launch a new project born in 2016 with a selection of the best vineyards we found. Majuelos Coleccion, a few wines where we express clearly the unique characteristics of the outstanding vineyard we fell in love with..

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